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Press Releases 2007

Date: September 20, 2007

Acrodea, Appside in joint development for Input sensor solutions
–Innovative GUI offering launches with sensory input sensors–

September 20, 2007 (Tokyo, Japan)—Acrodea, Inc. (CEO and President: Junya Tsutsumi), headquartered in Meguro-ku, Tokyo, and Appside Co., Ltd. (CEO and President: Nobumitsu Taniguchi), headquartered in Arakawa-ku, Tokyo announced that the two companies have reached an agreement for the joint development and joint, domestic and global roll-out of an innovative GUI system—based on Acrodea's VIVID UI™, and VectorPadā„¢ developed on Appside's Touch Detection System (TDS) technology—that delivers a new user interface.

In recent years, the operation of electronic appliances housing many functions has involved buttons to select functions, keys to input alphanumeric characters, switches that move vertically and horizontally, and pointers to designate positions directly. Any unit to be operated, in fact, has been equipped with a variety of input methods according to the intended operation. Convenient user interfaces have been achieved in combination with a graphical user interface that employs the aid of graphical expression for audiovisual effects to address the increasing complexity of operations.

By leveraging the expertise associated with user interfaces belonging to both companies, Acrodea and Appside plan to deliver a GUI system that can detect subtle human operating touch and thus enable instinctive manipulation. Since this system can generate analog operating feedback, a user-friendly GUI can graphically express displacement from direct pointing, and manipulation intensity from the adjusted magnitude of variable-resistance switches. The two companies intend to roll out the utility value of this new GUI system domestically and internationally.

[Figure 1. GUI Screens from VIVID UI]
GUI Screens from VIVID UI 1 GUI Screens from VIVID UI 2 GUI Screens from VIVID UI 3
[Figure 2. VectorPad and Appside Controller]
VectorPad and Appside Controller 1 VectorPad and Appside Controller 2 VectorPad and Appside Controller 3
About VIVID UI

VIVID UI is a user interface platform developed by Acrodea for mobile phones, and represents innovative middleware that can integrate various types of multimedia content, such as still pictures, 3D graphics, animation, and video. VIVID UI enables mobile phones that can be readily customized with graphically enhanced menus and standby screens.
The VIVID UI authoring tool incorporates features for creating menu transitions through a visual context, as well as for menu content emulation. By using this tool, handset manufacturers and content providers can easily create compatible content with a wealth of expression.

About VectorPad

VectorPad comprises an analog sensor for sensory input, integrated circuitry to convert the sensed magnitude of change to digital data, and driver software for sensory control. As an application product of VectorPad, the Apps Controller has been released for pointing devices, jog and shuttle devices, joysticks, and the like.
The compact, thin, and lightweight VectorPad is easy to design freely for embedding into remote controllers and mobile phones. The specification provides for low power consumption, and adopts a general-purpose interface for connections to all kinds of CPUs within embedded devices.

[About Acrodea, Inc.]

Acrodea, Inc.

Acrodea, Inc., headquartered in Tokyo, Japan, is a software technology R&D firm involved in middleware technology for mobile terminals. The company is particularly focused on interface technologies connecting between the user and terminal, and currently provides UI (user interface) technologies and email enhancement technologies to the market. We are also applying R&D energy towards the enhancement of graphics performance, which is indispensable in facilitating usage of mobile platform interfaces. Our stance and efforts are a continual commitment to superior products and improving technology, for which we have received recognition worldwide. In addition to Japan and Korea, Acrodea is engaged in business on the global market, including China, Europe, and North America. The company listed publicly on Mothers Exchange of TSE on Oct. 19, 2006, just two years and three months after establishment in July 2004. Acrodea is headquartered in Tokyo, and maintains an overseas presence in Seoul, Korea; Espoo, Finland; and Newport Beach, California, U.S.A. For more information, please visit http://www.acrodea.co.jp.

[About Appside Co., Ltd.]

Appside Co., Ltd.

Appside is an R&D firm that supplies a one-stop solution for sensor systems. The company plans, develops, manufactures, and distributes sensors to achieve new human interfaces on all kinds of electronic equipment through sensory technologies. In particular, Appside is pursuing optimum human interfaces for mobile devices, and intends to contribute to the convenience of users and the advancement of the mobile markets. For more information, please visit http://www.appside.com/.

■For inquiries about this press release and the products and technologies described, please contact the following:

Marketing Department at Acrodea, Inc.
TEL:+81 3-5768-8603

Sales Department at Appside Co., Ltd.
TEL: +81 3-3614-7590

Company names and product names described above are either registered trademarks or trademarks