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Press Releases 2007

Date: November 6, 2007

Acrodea, CA Mobile announce joint roll-out of
Server-side VIVID UI generator
–ervice delivery of Kisekae Design Studio at official i-mode site
unimo marks first stage–

November 6, 2007 (Tokyo, Japan)-CA Mobile, Ltd. (President and Representative Director: Yuzuru Sotokawa), headquartered in Shibuya-ku, Tokyo, and Acrodea, Inc. (CEO and President: Junya Tsutsumi), headquartered in Meguro-ku, Tokyo, announced today the joint rollout of a server-side VIVID UI generator that employs Acrodea's VIVID UI middleware technology, principally for official mobile sites across a diverse range of business domains.

VIVID UI is a user interface platform developed by Acrodea for mobile phones, and represents innovative middleware that can integrate various types of multimedia content, such as 3D graphics, animation, and video. VIVID UI enables mobile phones that can be readily customized with graphically enhanced menus and standby screens that were previously unattainable.

Moreover, VIVID UI has been adopted as fundamental technology for Onajimi Sosa of Softbank Mobile Co., Ltd. VIVID UI has also been implemented in the "KDDI Common Platform (KCP)", the common platform for au mobile phone applications at KDDI, Inc., and to NTT DoCoMo handsets partially since the 903i/703i series, and now fully, starting with the standardized implementation for the 905i series. Terminals implemented with VIVID UI will continue to be released successively.

The server-side VIVID UI generator enables dynamic generation of VIVID UI content on the server side.

As an initial effort, CA Mobile and Acrodea will begin, effective today, an offering of Kisekae Design Studio at unimo, the kisekae tool service portal for NTT DoCoMo i-mode operated by CA Mobile.

With Kisekae Design Studio, subscribers can upload a photograph to the server by attaching it to a blank email. Then standby screens, menu screens, call dialing and call receiving screens, and email transmission and reception screens can be downloaded as Kisekae tools. In the near future, preferred battery and signal level indicators, and various templates with assorted standby screens and menu screens will become available for selecting. These templates will be added successively.

By leveraging the strengths at each company, CA Mobile and Acrodea will continue joint business development of a variety of operations into the future by employing the server-side VIVID UI generator.

Service menu screens of Kisekae Design Studio
[Figure. Service menu screens of Kisekae Design Studio]
(The figure illustrates the flow process used to select four photos to be incorporated into the four different menu screens.)
[unimo] http://unimo.tv

■ Pricing Options
Fixed tariff (315 yen or 525 yen per month; however users of Kisekae Design Studio require an extra 500 Yen.
Metered tariffs: 10 yen, 105 yen, 315 yen (communication tariff extra)

■ Access:
i-Mode → i Menu → Menu list → Kisekae tool

[CA Mobile Business Profile]

C.A. MOBILE

http://www.camobile.com/

Company name: CA Mobile, Ltd.
Address: Shibuya Infosstower 6F, 20-1 Sakuragaoka, Shibuya-ku, Tokyo
Established: May 31, 2000
Paid-in capital: 1,889,750,000 yen (As of Mar. 31, 2007)
Representative: Uzuru Sotokokawa, Representative Director and President
Employees: 328 (As of Mar. 31, 2007)
Operations: Mobile advertising, mobile commerce, mobile content, mobile solutions, international
[Acrodea Business Profile]

Acrodea

http://www.acrodea.co.jp

Company name: Acrodea, Inc.
Address: 18F, Nakameguro GT Tower, 2-1-1 Kamimeguro, Meguro-ku, Tokyo
Established: July 12, 2004
Paid-in capital: 960,000,000 yen (As of Mar. 31, 2007)
Representative: Junya Tsutsumi, President and CEO
Employees: 81 (As of Mar. 31, 2007)
Operations: Middleware development and licensed distribution for compact devices such as mobile telephones
■ For inquiries about this press release, please contact the following:

Mr. Matsukawa, Corporate Planning Office, CA Mobile, Ltd.
TEL: +81 3-6415-3424 / FAX: +81 3-6415 3401
E-Mail: info@camobile.com

Marketing at Acrodea, Inc.
TEL:+81 3-5768-8603
E-Mail: pr@acrodea.co.jp

i-mode is a registered trademarks of NTT DoCoMo, Inc.
EZWeb is a registered trademark of KDDI, Inc. either registered trademarks or trademarks of
Yahoo!, and the Yahoo! and Y! logo marks are either registered trademarks or trademarks of Yahoo! Inc.
The Softbank name and logo are either registered trademarks or trademarks of Softbank Co., Ltd., in Japan or other countries.
VIVID UI is a trademark of Acrodea.
Other company names and product names described above are either registered trademarks or trademarks of the holders.