January 25, 2010 (Tokyo, Japan)—AMS, Inc. (CEO and President: Junya Tsutsumi), headquartered in Meguro-ku, Tokyo, which is a subsidiary of Acrodea, Inc. (President: Junya Tsutsumi), headquartered in Meguro-ku, Tokyo, has won adoption of its e-commerce fulfillment service EXREGZIO for the back-office system of the official e-commerce site for apparel brand Blondy held by Edam Co., Ltd. (Representative Director and President: Benjamin S Mori), headquartered in Shibuya-ku, Tokyo.
Under a branding concept of “Lucky, happy, and sexy girls,” Blondy represents a popular brand-umbrella targeting women in their 20’s and 30’s. Since launching business in 2000, Blondy has advanced business principally through its physical retail location. Plans now call for the launch of a new official e-commerce site this spring in conjunction with the renewal of the official Blondy website.
EXREGZIO received a strong appraisal of its service record as a platform supporting EC sites, and for AMS’s expertise cultivated to date through operations of a ladies’ fashions EC site. AMS will provide EC fulfillment services for the official Blondy EC site, and full support associated with EC site operations, including site design and promotion support.
Description: Blondy official EC site (for PC desktop Web access and mobile Web access)
Service launch: Spring 2010 (plan)
Product carried: Apparel, accessories, and sundries
Blondy currently handles three main brands that constitute respectively different lines and tastes: LHS blondy, Bitten Apple, and ALL GROWN UP. The branding concept portrays “Lucky, happy, and sexy girls,” and the designs pursue real and wearable apparel while remaining consistently attuned to the trends. For its product make-up, the business retails 80% of original brands and the remainder comprising selected goods purchased from third parties.
The Shibuya store opened on August 11, 2000, and has since retained strong patronage, including fashion-conscious industry associates, for branding that incorporates originality and quality design work without catering solely to fads.
EXREGZIO is a comprehensive fulfillment service, equipped with robust systems and high-quality warehouse operations required for large-scale e-commerce sites with an annual turnover on the order of tens of billion yen. The service allows the outsourcing (except product procurement) of all facets required for site operations, including back-office operations consisting of product photography, measurements, registration of product information, and customer support.
EXREGZIO can improve the efficiency and quality of site operations, and support strong efforts towards merchandising and promotions for improved sales.
In October 2008, Acrodea began EC business operations through its subsidiary AMS. Leveraging the group’s track record and expertise associated with mobile handsets, AMS provides optimized solutions for EC site operations tailored to mobile handsets where strong growth is expected in the future.
In a success case to date, AMS provides EC fulfillment services to Nutty Co., Ltd., who operates the major 109-brand fashion site “Nutty collection,” which emphasizes mobile commerce aligned to consumption patterns of young women, and the official mobile EC site of S*Cawaii magazine.
AMS strengths include the provisioning of EC enterprise systems and back-office operations, the capability of inventory cross-sharing, and the pathway expertise for successful EC sites. The Acrodea subsidiary shares EC site operations know-how with Nutty, which is an equity method affiliate of Acrodea, and is committed to supporting the establishment of commercially successful EC sites.
Headquartered in Meguro-ku, Tokyo, AMS, Inc., was established in July 2007 as a wholly owned subsidiary of Acrodea. Business operations comprise distribution and licensing of mobile content and services for mobile handsets, and e-commerce fulfillment services.
Acrodea, Inc., is a software technology R&D firm involved in middleware technology for mobile terminals. The company is particularly focused on interface technologies connecting between the user and terminal, and currently provides UI (user interface) technologies and email enhancement technologies to the market. We are also applying R&D energy towards the enhancement of graphics performance, which is indispensable in facilitating usage of mobile platform interfaces. Our stance and efforts are a continual commitment to superior products and improving technology, for which we have received recognition worldwide. In addition to Japan and Korea, Acrodea is engaged in business on the global market, including China, Europe, and North America. Listed on the Mothers Market (Code: 3823, TSE), Acrodea is headquartered in Tokyo, and maintains an overseas presence in Seoul, Korea; Helsinki, Finland; and Newport Beach, California, U.S.A. For more information, please visit http://www.acrodea.co.jp.
AMS, Inc.
TEL：+81 3-5768-8607 email: products@amsinc.co.jp
Marketing Department at Acrodea, Inc.
TEL：+81 3-5768-8603 email: products@acrodea.co.jp
