February 8, 2010 (Tokyo, Japan)—Acrodea, Inc. (President: Junya Tsutsumi), headquartered in Meguro-ku, Tokyo, and Namco Bandai Games, Inc. (President & CEO: Shin Unozawa), headquartered in Shinagawa-ku, Tokyo, have started provisioning of picture-font conversion middleware Emoji Lite with its new font-conversion feature. Under their joint marketing business operations, the two companies have enabled deployment to NTT DoCoMo’s mobile handset “docomo STYLE series SH-05B” (made by Sharp), released on February 5.
New Font-Conversion Feature of Emoji Lite
Acrodea’s Emoji Lite comprises middleware that enables bulk conversion of conventional, plain text to picture-font enriched text with the press of a single key. The feature not only adds picture fonts, but supports Deco Mail® for changes to background color and font size.
The font-conversion feature newly developed by Acrodea enables automatic conversion from conventional plain fonts. The font can be selected according to preference or message content, and converted at once. The font change delivers a dramatic alteration in the feel of a message, and offers a means of effectively communicating feelings through more richly expressed text messages.
First Implementation to NTT DoCoMo Sharp Handset as “Font Change”
On the Sharp handset for NTT DoCoMo, the menu selection of Emoji Plus or Font change is available from the Mail assist option on the email-drafting screen.
Future Outlook for Emoji Lite
Emoji Lite is a joint marketing business operation of Acrodea and Namco Bandai Games. Going forward, Acrodea intends to expand distribution of, and to advance development for further entertaining and convenient Emoji Lite versions. With its broad business network and plentiful content capacity, Namco Bandai Games will expand distribution of Emoji Lite and drive its content download business.
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Acrodea, Inc., is a software technology R&D firm involved in middleware technology for mobile terminals. The company is particularly focused on interface technologies connecting between the user and terminal, and currently provides UI (user interface) technologies and email enhancement technologies to the market. We are also applying R&D energy towards the enhancement of graphics performance, which is indispensable in facilitating usage of mobile platform interfaces. Listed on the Mothers Market (Code: 3823, TSE), Acrodea is headquartered in Tokyo, and maintains an overseas presence in Seoul, Korea; Helsinki, Finland; and Seal Beach, California, U.S.A. For more information, please visit http://www.acrodea.co.jp.
About Namco Bandai Games, Inc.Namco Bandai Games, Inc., is principally engaged in the Amusement Machine Business and Consumer Software Business with respect to development, manufacture, and distribution, and the Network Entertainment Business that includes the development and electronic delivery of content for mobile handsets. Founded in June 1955 (as predecessor entity Namco), the company is a diversified entertainment innovator. For more information, please visit http://www.bandainamcogames.co.jp/.
Development Inquiries
IR-PR Group, Administrative Dept.
Acrodea, Inc.
TEL：+81 3-5768-8606
Email: products@acrodea.co.jp
Marketing Inquiries
Kondo or Sawai of Public Relations
Namco Bandai Games, Inc.
TEL: +81 3-6744-5380 FAX: +81 3-6711-5402
URL: http://www.bandainamcogames.co.jp/
