April 28, 2010 (Tokyo, Japan)—Acrodea, Inc. (President: Junya Tsutsumi), headquartered in Meguro-ku, Tokyo, announced that MY Slide Video ASP Service, jointly operated with KDDI Corporation (Chairman and President: Tadashi Onodera), headquartered in Chiyoda-ku, Tokyo, has been adopted by Field Systems, Inc. (President: Hiroshi Suzuki), headquartered in Shibuya-ku, Tokyo, and provisioned with the Mother’s Day My Slide Video, an original campaign item for Mother’s Day at the Hankyu Umeda flagship location of the Hanshin Hankyu Department Stores.
From Wednesday, April 28 until Tuesday, May 1, 2010, the Hankyu Umeda flagship location of the Hankyu Department Stores will launch a campaign that presents the Mother’s Day MY Slide Video to the first 10,000 customers who purchase flowers at the special florist service. Customers can create their original video slideshow with their own photos.
Overview of Mother’s Day MY Slide Video
*Content downloading incurs separate datacom charges.
**Some handsets are not compatible with the service
Template Images
About MY Slide Video ASP Service
Based on VIVID Communicator, MY Slide Video comprises a video content service for generating original video slideshows jointly developed and operated with KDDI. Photos taken by mobile phones are embedded into slideshow templates containing motion images and music. By relaying the URL link via email and disclosing where the created video is stored for download, the authoring user can let friends and family enjoy the created video as a gift. This service launched in April 2009 under the LISMO Video lineup
The MY Slide Video ASP Service is an ASP service platform that enables MY Slide Video on NTT DoCoMo and SoftBank Mobile handsets, in addition to KDDI handsets.
About VIVID Communicator
VIVID Communicator is a solution that can generate self-playing slideshows by combining camera function and photo data. The implementation of media mixing technology enables audio, BGM, frames, text, etc., to be imported. Generated content can integrate text, images, and audio in an unprecedented arrangement. Created slideshows can be downloaded to compatible handsets for viewing, played back on compatible television sets or digital photoframes, and uploaded to SNS sites, blogs, and motion video sites. For further details, visit http://www.acrodea.co.jp/english/product/communicator/index.html.
VIVID Communicator offers a new type of motion video content as Consumer Generated Media, where subscribers participate in content creation by adding their own photos and messages to templates. Depending on the templates available, a variety of video slideshows can be easily created. Going forward, Acrodea intends to propose new ways to exploit the new content, such as in advertising and novelty premiums, and promote MY Slide Video ASP Service based on VIVID Communicator to greater numbers of content providers.
Acrodea, Inc., is a software technology R&D firm involved in middleware technology for mobile terminals. The company is particularly focused on interface technologies connecting between the user and terminal, and currently provides UI (user interface) technologies and email enhancement technologies to the market. We are also applying R&D energy towards the enhancement of graphics performance, which is indispensable in facilitating usage of mobile platform interfaces. Listed on the Mothers Market (Code: 3823, TSE), Acrodea is headquartered in Tokyo, and maintains an overseas presence in Seoul, Korea; Helsinki, Finland; and Seal Beach, California, U.S.A. For more information, please visit http://www.acrodea.co.jp.
For inquiries about this release, please contact the following:
IR-PR Group, Administrative Dept. at Acrodea, Inc.
TEL：+81 3-5768-8606 Email products@acrodea.co.jp
